Allwyn has cemented its standing in the B2C side of the American betting, video gaming and home entertainment areas by completing its bulk acquisition of PrizePicks.

The Swiss-based company is now the complete owner of 62.3% PrizePIcks shares, relating to a stake of simply under $1.6 bn - though it is still based on some post-closing modifications and does not include certain performance-based earnouts.

Regards to Allwyn's bulk stake in PrizePicks were very first inked back in September 2025 in a deal which valued the American day-to-day fantasy sports (DFS) platform at around $2.5 bn.

Prior to the allegation, Allwyn was active in the US but its operations there were largely B2B, together with its contract to manage the Illinois state lottery.

"We are thrilled to support and take part in the next phase of PrizePicks' growth," said Robert Chvatal, CEO of Allwyn.

"This financial investment advances Allwyn's technique to construct a varied global home entertainment platform and considerably strengthens our existence in the United States.

"I anticipate working carefully with Mike and the gifted PrizePicks group to provide even more compelling experiences for fans around the world."

Allwyn's stake in forecasts

The acquisition of PrizePicks has developed Allwyn as one of the world's most dominant gambling PLCs - it is now the 2nd biggest betting PLC worldwide after Flutter Entertainment and the biggest listed lottery game company worldwide.

This status was later on declared by Allwyn's merger with OPAP, the operator of the Greek nationwide lottery and a major sports betting company in the Mediterranean country. Allwyn and its moms and dad company KKCG already kept a stake in OPAP prior to this.

Since terms were agreed for a bulk takeover, PrizePicks has actually continued to focus on product advancement and growth into brand-new locations. The company is already among the two greatest DFS platforms in the US, along with Underdog Sports.

It now has brand-new horizons on its mind, nevertheless. Almost right away after Allwyn obtained its bulk stake in PrizePicks, the DFS platform began taking the required regulative actions to enter the US predictions markets space, and in November it penned deals with Kalshi and Polymarket to release its own predictions platform.

As forecasts are managed by the Commodity Futures Trading Commission (CFTC), PrizePicks is efficiently able to run this product nationally.

The firm has actually taken its Team Picks, a sports team-based result form of predictions extremely similar to traditional win/lose sports wagering markets, live in 30 states and the District of Columbia. It also has a 'Culture Picks' item, focusing on entertainment and cultural events.

Mike Ybarra, CEO of PrizePicks, included: "Today marks a specifying minute for . Allwyn's international scale, operational proficiency, and long-term technique make them an ideal partner as we continue to grow and develop.