GiG Software has actually participated in a contract with digital marketing and iGaming operator Jupiter Gaming to migrate several of its online gambling establishment brands onto GiG's CoreX platform and SportX sportsbook solution.

The collaboration marks a further step in GiG's growth within the UK's controlled online video gaming market, following the current rollout of brand-new operator brand names in the jurisdiction, consisting of ITV Win.

The migration will see Jupiter Gaming transition numerous brands onto GiG's 'innovation environment', designed to enhance functional effectiveness and regulative compliance.

Under the agreement, the Jersey-based company will release GiG's CoreX platform, supported by the business's DataX and LogicX modules, along with the SportX sportsbook.

The migration is anticipated to be finished later this year, permitting the business to run its brand names on a single platform.

Stockholm-listed GiG stated its SportX sportsbook will supply innovative trading, prices and threat management tools, assisting Jupiter Gaming much better control direct exposure and enhance margins.

"GiG's tested delivery in the UK, integrated with the depth of its CoreX product and SportX sportsbook, made a migration to the platform a clear tactical action for Jupiter Gaming," stated James Lowrey, Chief People Officer representing Jupiter Gaming.

"We eagerly anticipate leveraging GiG's innovation to even more strengthen Jupiter's position in the market."

The arrangement reflects Jupiter Gaming's decision to bring its brand names onto a single technology platform that can support future development while the UK's rigorous regulative requirements. The UK is one of the world's most competitive and tightly managed iGaming markets, as seen by moves as recent as today.

Culture Secretary Lisa Nandy confirmed that operators unlicensed in the UK will likely be disallowed from sponsoring British sports clubs. Other current examples of the UK tightening its guideline consist of the development of the Illegal Gambling Taskforce as well as tax boosts late in 2015 which were announced in the Autumn Budget.