PlayStar Casino has announced a partnership with the National Hockey League (NHL)'s New Jersey Devils and their home arena, the Prudential Center. The collaboration aims to elevate fan engagement and boost brand visibility throughout the 2024-25 NHL season.

PlayStar will provide special fan experiences and sponsor the "Golden Goal Sweepstakes" promo in for brand direct exposure through online communications and throughout home video games.

The "Golden Goal Sweepstakes" promotion is set to run all season long, providing a $10,000 prize money. Fans need to go into a submission in the Golden Goal contest for the possibility of being randomly picked to win if an objective is scored in between the 11:00 and 10:00 minute mark of the second duration of any Devils home game.

Later in the season, the business plan to introduce ice hockey-themed casino video games that would enable PlayStar clients to compete for tickets to future video games and occasions at the Newark stadium.

"Through our sponsorship of the 'Golden Goal Sweepstakes' promo and our extensive existence at Prudential Center, we'll have the ability to place the PlayStar brand name in front of an extremely engaged online casino audience while likewise offering new and existing clients alike the opportunity to win VIP home video game and performance tickets along with numerous other money-can't-buy experiences," PlayStar's chief marketing officer Jon Bowden commented.

The Prudential Center will feature PlayStar Casino branding in in-game graphics and public address announcements at the arena, broadening its exposure to the New Jersey market. The casino released in New Jersey in 2022 through a market gain access to deal with Atlantic City's Ocean Resort Casino. PlayStar Casino continues to fare well against other New Jersey online casinos, with current outcomes for August 2024 revealing more than $2.3 million in profits. However, the casino has yet to broaden its operations to other states.

"Having currently made such significant in-roads into the competitive New Jersey market, PlayStar is enjoyed reveal that it will be partnering with the New Jersey Devils to bring a lot more locally-focused advantages to our gamers," added Bowden.

The Garden State has been home to online casinos since November 2013, when it became the second iGaming state behind Delaware. The state is now home to around 30 online casino operators, consisting of Caesars, BetMGM, FanDuel, and others.

NHL 2024-25

The Devils opened the 2024-25 NHL regular season on Friday with a 4-1 win over the Buffalo Sabres throughout an NHL Global Series game kept in Prague, Czech Republic. The regular season will continue through April 2025, marking the 108th season of operation and the 107th season of play.

The Devils have a storied history, ranking 17th total in NHL history with more than 1,500 regular-season wins. Since their facility in 1982, the team has won 3 Stanley Cups, securing champions in 1995, 2000, and 2003.