Parimatch is using Manchester United's comprehensive fanbase across Asia and MENA, a multi-year agreement has actually revealed.

The Premier League side has already amassed rather a big following around these parts of the world. Thousands fly in to experience Old Trafford, while millions more tune in from their homes to witness United's fixtures live.

As the club's official wagering partner in Asia and MENA, Parimatch will make certain to capitalise on those numbers, pushing engagement a lot more when fans tune in for the broadcasts.

The collaboration started on Sunday 17 August with the club's Premier League opener against Arsenal. The deal will see Parimatch branding function across Old Trafford LED panels at every home video game throughout the rest of the season.

Marc Armstrong, Chief Business Officer of Manchester United, said: "We are pleased to welcome Parimatch as a new partner of Manchester United in parts of Asia and MENA.

"Parimatch has a remarkable record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions."

The Cyprus-based sports betting brand will also take the experience outside the pitch for fans in Asia and MENA, using access to club giveaways, VIP tickets, and other unique initiatives - taking United an action more detailed to those far-off fans.

Sergey Portnov, CEO of Parimatch, added: "When we see achievement, we acknowledge it immediately. Manchester United whatever we stand for - ambition, excellence, and an uncompromising drive to succeed.

"This partnership exceeds company; it's about signing up with forces with a club that commands regard throughout Asia and MENA. We develop bridges where others see barriers.

"Together with Manchester United, we're not just reaching fans - we're producing experiences that will define how football collaborations must work."

Manchester United not the only one

Parimatch holds over 30 years experience in both sports betting and gaming, and has formerly been an active sponsor of Premier League groups.

At the turn of the years, the company ended up being the main European betting partner of Everton. A similar deal was later reached with Leicester City.